Artist Development

Hello All!

This blog is for my fellow aspiring artists...and even those who are aspirants of other dreams and goals...

I'm watching "Jackson 5: The American Dream" - one of my favorite television mini-series of all time. Basically, it chronicles the story of how the Jackson 5...and Michael Jackson rose to stardom from their humble beginnings in Gary, Indiana. There are so many aspects of this story that inspire me. Joe Jackson - though not always a popular figure in music history -  is a true living example of someone who writes out a vision, then carries out the plan. Inspired by his own failed musical aspirations when he was younger, he saw the budding talent of his children and RAN with it. He planted, cultivated, watered, groomed and trained these young men into superstars. It was a never-ending focus...a 24 hr/day, 365 day/year commitment. It did not come without it's consequences, but the bigger picture is something we can all reflect on. How many of us would be more successful if we applied that same discipline to our own endeavors?

Another aspect of that story that inspires me is the early operations of Motown Records. They were THE powerhouse in black music. Not only did Berry Gordy and his team have an eye for true talent, but he executed a successful formula. He found raw talent, and much like Joe Jackson, planted, watered, groomed and trained these gifted young men and women into superstars. Many of the stars we were introduced to by early Motown are still relevant in our minds today because of this formula. Sadly, this may not be true for many of today's recording artists.

The art of artist development is missing in today's music industry. Major labels are, unfortunately, not as concerned with finding true talent as they are someone with a firm and fit body, massive sex appeal and a gimmick.  Do I think all of these elements can be instrumental in the success of today's music artist - possibly. But what happened to talent first, package next? What happened to the label making a genuine investment in the artist...media training, vocal coaching, image development, good songwriting and mentoring? Let's be real here...with science and technology, you can take the most unattractive, yet talented singer and make her into a total package. But such is not the case...and no longer the focus, thank to Autotune.

Even worse, many of today's artist aren't cut from the same cloth of discipline as the Jacksons or Beyonce and don't realize the importance of laying the foundation and exercising the discipline that will be required for their future success.  The industry is filled with several overnight sensations who don't recognize that they are victimizing their future by being ill prepared. Instead, they are enticed by empty promises in their ears, the hype of money, fame and the quick rise to stardom. All this - but they have no longevity; years from now, we won't remember their name.  As an artist, this is sad and heartbreaking...but a teachable moment.

True artist development not only develops the superstars of today, but the icons of tomorrow.  The Jackson / Motown formula is relevant, and it starts immediately after recognition that one wants to be a major recording artist.  Its what is done BEFORE the fame that determines the integrity of one's future in fame.  Artists must make sure they are fully educated, prepared and equipped for success. Read books, practice, market yourselves, get training...GRIND! Make sure that when you catch the eye of the majors, you are not only equipped with talent, but the knowledge and assurance of what will make YOU successful. YOU set the standard ...not the other way around. 

See you at the top!